I got sucked into using Yahoo Search Marketing for awhile. Thanks to Frank Kern and his “Screw Google” method. What a waste of time that was. Yes the clicks were much cheaper but the Yahoo interface was clunky and I just wasn’t getting much out of it. Now they’ve done a deal with Bing, I notice. No idea what its called – “Bingoo” maybe? LOL. But lets face it – Yahoo and Bing? You’ve got to be kidding me. They’re way off the pace. Last time I looked, Google had 71% of the U.S. search market, Yahoo had 15% and Bing 9.4%.
Anyway…the point is…whatever PPC program you use can be hit or miss. And you really need to know what you’re doing or it can cost you a lot of money – I found that out the hard way. And the other thing is – you need to constantly monitor your PPC accounts. It’s not “set and forget” – it’s almost a full-time job if you have plenty of campaigns running. And Google can and will arbitrarily decide to increase your click cost or even refuse to run your campaign. Screw that.